The Roku Channel is a free streaming app offered by Roku that comes pre-installed on their streaming hardware boxes.
The app is now available on Google TV and other Android-powered TV platforms, expanding its reach beyond Roku devices.
The Roku Channel offers a wide range of TV shows and movies without the need for a subscription, login, or account creation.
As of the end of the previous year, the app had already reached over 100 million people in the United States.
The app features content from the Quibi library, which Roku acquired, including shows like "Die Hart 2: Die Harter," "Weird: The Al Yankovic Story," and "Most Dangerous Game: New York."
In addition to its extensive content library, The Roku Channel also offers background noise options, making it an attractive choice for some users.
One of the content options available on the app is "The Great American Baking Show," which can serve as inspiration for baking enthusiasts.
The Roku Channel belongs to the rapidly expanding FAST (free ad-supported streaming television) segment.
Some of its main competitors in this segment include Pluto TV, Amazon Freevee, Vizio WatchFree Plus, and Tubi.
These FAST services provide free content without requiring users to subscribe or select a cable package, though they are supported by advertisements.