Launching an online casino may seem like an impossible task, because there are as many legal aspects and pitfalls. But in fact, with a carefully developed plan and following all the stages step by step, everything turns out to be simple. When you launch your casino similar in level to Rocket Casino, you will look back and realize that there was really nothing to be afraid of.
So, what do you need to launch your own online casino?
Legalization of gambling business
We will not mention the preparation of a business plan. If you are an entrepreneur, you should know that this is a must have. This is a step that cannot be ignored, so as not to encounter an avalanche of gray expenses.
The next most important step is obtaining a gambling license. Having it provides many advantages for online casino operators. One of these benefits is the reputation of your website. Basically, players choose only licensed casinos to protect their rights and finances. Also, it is worth noting that many banks and financial institutions cooperate only with legal casinos.
Choice of jurisdiction
To obtain a gambling license, you need to select the jurisdiction that will issue it to you. This is not a simple process and requires more detailed study, since each country regulates this type of business differently. But newcomers to this business are advised to pay attention when choosing jurisdictions to taxation and laws that relate to the gambling business.
For example, in Curacao the process of obtaining a license takes up to 6 weeks, and in Malta up to 6 months.
The most popular jurisdictions are:
- Isle Of Man
- Curacao
- Gibraltar
- Alderney
- Great Britain
- Malta
Be ready to prepare a very huge package of documents, and also take into account the possible risks of refusal to grant you a gambling license.
Required package of documents to obtain a gambling license includes:
- Copy of passport
- Address confirmation
- Certificate of no criminal record
- Certificate of income from the bank
- A document that confirms that your online casino software complies with the requirements of the jurisdiction.
The package of documents may vary depending on the requirements of jurisdictions.
Purchasing or developing software
Purchasing software and setting it up is a very expensive investment. It is worth noting that you need to purchase only high-quality software that will ensure the smooth operation of your gambling platform. Also, don’t forget about the integration of game content. For beginners in this business, you should buy software only from leading providers, since they have quality certificates and have been in demand among gamblers for quite some time.
Selection of payment systems
Integration of payment systems is one of the most necessary steps in developing an online aviator jogo casino. Therefore, gambling platform owners should add only reliable payment methods. It is worth noting that operators should provide a wide selection of payment systems for online casino users.
Site design
Be sure to make the appearance of your gambling site attractive and easy to use for users. Therefore, carefully consider the color scheme, button size and placement, dominant palette, etc.
Technical support
Operators must provide players with uninterrupted and high-quality operation of the gambling platform, which will be available 24/7. To do this, you need to find a strong customer support team who will serve users and ensure the continuous operation of the online casino.
Unraveled marketing
Having studied a myriad of casino-related forums, marketers say gambling is one of the most difficult promoted niches. However, there are some proven ways that really work.
Among them are: SEO, posting on casino forums, contextual promotion, affiliate programs with influencers, SMM (especially in Instagram and TikTok), contests and tournaments with high-value prizes, running advertising campaigns in video games and mobile apps, and sending emails with offers and promotions to registered users.
Wrap up!
Launching an online casino is definitely worth it. In the near future, the demand for gambling games will only grow. Experts estimate the growth of this industry at 8% every year! This niche is thriving now and will be thriving then. So, pay attention to the above-mentioned pointers and you’ll be able to succeed in your gambling endeavor.